Like the World Cup in England in 1966 and Concorde, some events define a nation for years to come.Whether it was filmed in Hollywood or they actually landed on the Moon does not matter. America was first and it has not been repeated by any other country.
40 years on, the record remains. 40 years on the astronauts still hold a mystery and, though presidents come and go, the first men on the Moon have defined a nation's brand over and above so many more events.
Who knows? Whether or not that one small step for man ever took place, it does not matter. It is believed in by the majority over time, and that's exactly how brands work.
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